Senior Analytics & CRO as a retainer — one expert, fully accountable, no account manager layers, no bloated overhead, no vanity metric reports.
Certified from Top Companies
Transform your website into a revenue-generating machine. I dive deep into user behavior, applying data-driven insights and creative strategies to skyrocket your conversion rates. It's not just optimization; it's your secret to unlocking untapped potential.
Get ready to demystify your digital landscape with me. I don't just track data; I tell your story through numbers. With a fine-tuned balance of art and science, our analytics reveal pathways to success, helping you make informed decisions and stay ahead of the competition.
I will help you enhance the user experience by helping product teams understand behavioral data and analyzing your user journeys, the right way. By tracking user interactions and engagement, I reveal which features are most popular and potential bottlenecks in the user experience.
I offer a comprehensive breakdown of your home page to identify and address issues related to copy, messaging & positioning, UX, and clarity. By leveraging my expertise, I can help you effectively increase your conversion rate and ensure that your website drives meaningful results.
See Use cases →Most businesses choose between a freelancer who only executes and an agency that charges for every layer of management. There's a smarter third option.
An agency looks impressive on paper. But your project gets handed to a junior, managed by an account manager, approved by a director, and billed at every layer.
A good freelancer implements what you tell them. But if you don't know what to ask for — or why — you're paying to run faster in the wrong direction.
Working across 50+ clients means I've seen every pattern — what works in your market, what kills conversion in your funnel, what your competitors are missing. I bring that accumulated knowledge into your retainer from day one. No handoffs. No layers. One person who's accountable for the whole picture — strategy, implementation, and results.
| What you get | Typical Freelancer | Hichem | Typical Agency |
|---|---|---|---|
| Strategic ownership | Execution only | ✓ Full strategy + execution | Shared across teams |
| Who does the work | The person you hired | ✓ Me — always | Junior + account manager |
| Stakeholders | 1 | ✓ 1 — direct access | 3–5 (PM, director, exec) |
| Pattern recognition | Limited to 1–3 clients | ✓ 50+ clients, cross-vertical | Siloed by team |
| Speed to insight | Medium | ✓ Fast — no approval chains | Slow — 3+ approval layers |
| Cost for senior depth | High hourly, limited scope | ✓ Retainer — predictable | High — you pay the whole team |
| Previous wins applied | Rarely — limited exposure | ✓ Always — cross-client library | Sometimes — if not siloed |
"The difference isn't just price — it's that you get someone who's already solved your exact problem across dozens of clients, and is fully accountable for the result."
— Hichem Bennaceur
As a consultant, I offer tailored solutions for DTC Brands, early-stage SaaS, and Agencies. Each business type benefits from specialized expertise to drive growth and maximize potential.
White-label analytics and CRO execution — fixed pricing, delivered under your brand. You handle the client relationship. I handle the hard part.
I run structured CRO experiments — hypothesis-driven, statistically valid — to lift your conversion rate and compound results every sprint. Analytics as the foundation, experimentation as the engine.
I map your full user journey from ad click to activation — then fix every checkpoint where you're losing people. Acquisition, activation, retention.
★★★★★ Rated 4.8/5 from 26+ Clients
Pick a time that works for you. We'll spend 30 minutes discussing your goals, challenges, and how I can help you grow with data.